Marketing for healthcare professionals, physicians' offices, and medical centers.
Are rising costs of healthcare business making it harder to run your practice?
Do patients postpone follow-up visits or delay care to save on their healthcare costs?
Has your practice revenue dropped 20% or more during the past year?
If so, Hafner Creative Communications can help. In a world where medicine is becoming increasingly "commoditized," we believe marketing services can help physician groups attract and retain high-quality patients and overcome the rising costs of providing healthcare.
Our work begins with a review of your practice. We look at your facility, your staff and your technical resources. We also consider the demographics of your service market area, your competitive differentiators, basic business fundamentals, industry trends and more.
Only then do we develop an evidence-based marketing campaign that clearly defines your area of maximum revenue potential and competitive advantage. We'll only include tactics proven to work with healthcare practices such as yours:
- Increase online engagement to support inbound marketing. Repurpose old content to new and emerging platforms. Syndicate content across new media platforms.
- Improve customer recognition programs to identify and reward the most high-value clients.
- Host special events to convert 'browsers' into 'customers.' Build relationships with influencers and stakeholders.
- Increase emotional appeals in advertising to attract attention and spur action.
Our programs ensure your physicians will be highly utilized and serving areas of the greatest need.
Our plans are aligned to the way you do business. Quarterly metrics will help you make the most of what you have, eliminate areas that take away from your success, and keep you on track with progress. You'll see your fundamentals improve, revenue increase, and more referrals and repeat business come through your door.
How much would your practice be worth in five years if you could increase monthly billings by just 1% or more per month?
More than 80% of patients turn to the Internet for health-related information. When they look for your specialty, does your practice appear in the search results?
Contact us today to learn more or to receive a free consultation.