Rarely do small businesses take the time to assess their brand. They haven’t even consciously created all the elements that they communicate with.
Often they’ve had a friend or relative create their logo. Various publications have produced their ads, each one looking different. Someone else designed their website. And someone on staff creates flyers or direct mail pieces. A standard email template is used to communicate with customers.
Is your brand:
- Consistent
- Simple
- Credible
Make this quick assessment to see how strong your brand is and where it could use some improvement. You may be surprised.