I want my CMS website to be a lead generating machine
Are you happy with your decision to move your website from a static html type site to a “do it yourself” Content Management System (CMS)? If you answered yes, then I bet you found an all-in-one type system that provides all of the marketing tools you need to:
- Get your website found
- Convert your visitors into leads and sales
- Analyze your website’s performance
How to get your website found
A good CMS system will make it easier for you to be found by the search engines. Adding new pages to be indexed, adding fresh content often and promoting your website should all be an integral part of the process. Look for a CMS system that has a built-in, seamless process to:
- Distribute content via blog posts and landing pages
- Optimize your website for search engines by suggesting keywords and using effective SEO techniques
- Integrate and manage Social Media platforms such as Facebook and Twitter
Convert your visitors into leads
You may have a ton of visitors to your website but do they leave without doing anything? Make sure your CMS system allow you to:
- Create landing pages
- Create C2A buttons
- Build forms
- Do email marketing
- Add new pages easily
- Follow and nurture your leads through the buying process
Analyze your website’s performance
Knowledge is power. And this is especially true when it comes to knowing how your website is performing. You need to know where your visitors are coming from, which landing page gets the most conversions, which blog post had the most page opens. Oh, and don’t forget to “check in” with your competitor’s progress. There should be a tool for that also. A good CMS system makes the following information available to you:
- Conversion rates
- Lead scoring
- Website reach
- Sources of visitors
- Landing page and C2A button effectiveness
- Blog analytics
How does your website Content Management System rate?
by Gayle Davies