Why we use social media and inbound marketing for our clients.
Posted on Mon, Jul 12, 2010
By: Gayle Davies
We use social media tools and inbound marketing techniques because we have to! And because we would be doing a great disservice to our clients if we ignored the growing social media landscape.
It seems like just yesterday that a new business client would come in and request the standard business advertising and ID package. Brochure, business cards, stationery, logo, direct mail postcard and maybe a magazine and newspaper print ad. Of course, radio and TV ads for the larger companies. Website development requests started popping up now and then and soon enough they were a corporate identity package staple.
Zoom to the present and we are also discussing Facebook pages, Twitter accounts, Linkedin profiles and blogs. Very often clients save on their advertising expenses when we suggest they allocate a larger percentage of their budget to inbound marketing techniques. This is because once we set up the social media map, their employees can participate in creating authentic content relatively inexpensively. They can also monitor their own progress using the proper social media tracking tools.
We have found that the key to success is integrating both the old, proven methods of outbound marketing into the newer inbound marketing methods.
Download this pdf to read some interesting statistics on social media. For example did you know that there are about 126 million blogs on the internet? Are you there yet?
Oh, and one more thing. Please take a small portion of that money you have saved on media buys and use it on professional, high- quality copy and graphics. The more informal social media tools you will be using still have to present your company in an impressive manner.
(Thank you HubSpot for compiling this information.)