5 reasons your business website needs a compelling offer.
Posted on Thu, Jul 15, 2010
by Claudia Hafner
A compelling offer is something that a visitor would find hard to resist signing up for. It might be a report, a worksheet, a subscription to a newsletter, access to videos, presentations, or other information. It is the initial component of call-to-action buttons and landing pages.
- Do something with your website traffic. Chances are you are getting visitors to your website. Do you know who they are? Getting traffic is no easy task, especially qualified visitors. Once they leave your website you may never see them again. And as each day goes by more and more visitors have left and you still don't know who they are. You can't talk to them. Having a compelling offer gives you the opportunity to at least have a conversation with them.
- Help solve your visitors' problems - why they've come to your website! Your visitors are looking for something they think you might have or they wouldn't have landed on your website. They have a problem they are trying to solve and they are looking for information, from YOU, on how to solve it. A special report or worksheet to download could be the very thing that can set them on the path to getting that information.
- Differentiate your business and website from your competitors'. What do you have to offer that your competitors do not? Every business wants leads and how many leads your business gets is dependent on what you can offer them NOW. If they can download or subscribe to something of value, you have a lead.
- Leads allow you to continue to communicate with them. A lead has given you their contact information which allows you to educate, nurture, establish credibility and trust, and show them you are the expert. Until a visitor gives you their contact information you do not have this opportunity.
- A compelling offer increases your chances of turning this visitor into a lead. Leads can become customers and increase ROI. How well you have this process in place will determine potential for increased return on investment. More leads translate into more potential customers. Compelling offers help increase leads and thus the potential for increased customers and ROI.