Better website performance: 5 tips to a better landing page
In today's online world someone is considered a lead if they have decided to take some sort of action on your website where they leave contact info.
Capture your visitor's interest
So why should you care? You care, because this lead has given you their contact information! You now know they were interested enough in something you had to offer to give it to you. It is the contact information that "converts' this visitor into a lead; it is tangible evidence of interest.
You have visitors coming to your site all day long, but if they never take an action you may never see them again. What does this say about your website's performance? While a sale would be nice too, it may be too soon for them. And this is an important point, "they may not be ready to purchase yet." However, they may be ready to get more information if you offer it to them. This provides you an opportunity to help them through their purchasing cycle in a consistent and ongoing manner.
Make the offer. And show them the path.
What can you give a visitor in exchange for their contact information? Special information, in-depth information, how-to information, a worksheet to show them a process, on-going information? Whatever your business, product or service, there is something that would further a visitor's experience with you, your business, or your product...and ultimately be useful to the visitor.
Use this offer to convert your visitors into leads by creating a specialized landing page. On this landing page tell them why this information will benefit them, what they will receive, and then ask them to fill out some contact info and submit it.
Here are 5 tips to help make your landing page perform:
- Be clear about what you are offering and what the benefit is to your visitor. Put this offer/benefit in the headline of your landing page.
- Tell your visitor what they have to do to get the offer. Do they have to download something? Register? Look in their email inbox?
- Use an image that will clearly communicate the offer or benefit.
- Describe the offer simply and use bullet points. Keep it short.
- Design a call to action button that will entice your visitor to continue on to the next step which is to leave their contact information.
Congratulations! You now have a lead.
