Marketing Communications: "Busting the Social Media Marketing Myth"
Posted on Mon, Mar 08, 2010
by Cathey TarletonI just "met" Jonathan Fields through social media,Twitter I think. From his bio I'm afraid he's someone I'd love to hate. Not only is he a master fitness guru runing upscale yoga studios, he's a dynamite copywriter, author and a happy dad to boot.
That, plus I'm really excited about the ever-expanding social media universe, and I love Twitter. I don't want anybody to bust its myth or my bubble. But, be that as it may, what he says in "Busting the Social Media Marketing Myth" is something that rings true.
Social media, used for sales and marketing, is still sales and marketing. Conversations, relationships, building trust, nurturing a community...why do we do that? To get leads, to drive traffic to websites, to convert visitors to leads and leads to sales.
Integrating social media into a good direct-response program and/or ad campaign is a great way to deploy the best of both worlds.
Check it out:
"More and more small businesses have moved chunks of their services and marketing online in the last few years. Some are blogging, facebooking or straight-up advertising, but a more recent phenomenon is tweeting. Of those businesses tweeting, a smallish handful are starting to realize the revenue-generating power of twitter. But, they are doing so largely by turning twitter into a 2.0 version of direct-response.And, if you’ve never done list-driven direct response, and done it well, this may open your eyes a bit.
Here’s how really good direct response works. You set up a funnel...
Read the full article here.