Inbound marketing with a Blog. How to write right.
by Cathey Tarleton
Every business needs a blog now, right? It's key to in
tegrating inbound marketing with your overall marketing strategy, the next rung up the evolution ladder for good old-fashioned Word-of-Mouth. And, whether you're Fortune 500 or fortunate enough to have 500 bucks, if your blog is well-written, remarkable content, it will help your business get found and generate leads.
A few boot-camp basics of "writing right" will help you look more like the expert you already are. And, isn't that why you are blogging in the first place?
You can be a brilliant blogger, a miracle-working e-marketer and a sales superhero, but if you don't write better than a fifth grader, grammar-wise, your content is worth the paper it's printed on. (That's a joke.)
What difference does it make? Any writer will tell you they use good grammar for ONE reason: to keep the reader reading.
We do whatever it takes to make a reader/potential customer turn the page, click through, scroll down and read on. We don't want their eye to get caught on a dumb error and screech to a halt...
You know what I'm talking about: the misspelled word, the exclamation point overload, bad comma, missing periods and wrong quotation marks.
"Wait a minute," a flashback from English Class says, "Wait a minute. Isn't that supposed to be...?"
Let us help you be just as impressive and inspiring on the page as you are in person. Hafner Creative Communications presents a series of posts about some of the most common grammatical errors - and how to avoid them.
Look smart online. Sound like you know what you're talking about. Write right.