Targeted landing pages help generate leads
by Claudia Hafner
Tailor specific messages to specific calls-to-action
This is the first in a series of posts devoted to learning more about how specialized landing pages can help convert your visitors and generate leads.
A landing page is literally a page that visitors land on when they click to your site or log on to your homepage. Any page of your website is potentially a landing page. What we want to talk about here are specialized landing pages and calls-to-action.
Your customers are not one-size-fits-all and neither should a single web page try to sell (inform, educate, etc) everything to everyone. Your main website pages have general information that pertain to your broader base of visitors. Hopefully you have traffic coming from a variety of specialized or targeted sources and calls-to-action. Some of these sources might include:
- a link from an email
- a paid search ad
- a banner ad
- an offline print ad
- a direct mailer
Calls-to-action literally ask someone to take some action. They might include:
- Download worksheet
- Subscribe to my blog
- Request information
- Learn more
All these sources and calls-to-action require some type of specialized landing page.
Specialized, targeted landing pages increase your chances that your visitors from targeted sources will find what they are looking for because the specialized page is customized to talk to them. They may even click on something else you present them with. You want your visitors to stay interested in what you have to say, but you also want to talk about what they are intersted in. Specialized landing pages can really help in this process.
Start creating your specialized landing pages with this downloadable worksheet.
Download our Landing Page Worksheet.