Website Performance: Is your website collecting dust?
by Claudia Hafner
Most of us these days have a website but it may just be collecting dust, and we know we should be dusting it off. We hear about search engines, optimization, blogs, social networking with Facebook, Twitter, YouTube, to name a few! And while we’ve heard all of these words, we’re not sure we know what they mean, or what WE are supposed to do with them.
In our state of overwhelm, we ignore all of it. Or maybe we make feeble attempts to muster some understanding of some of it. In the meantime our website continues only to collect dust, producing ineffective results — little traffic, no leads, and narry a customer. Generally we decide the website isn’t really doing anything towards bringing in business anyway, so why should we pay attention to it? We get to thinking it is just costing money and wasting time. Vicious cycle.
While I will attempt in succeeding posts in this blog to give ‘enlightenment’ to the various social networking opportunities as well as how you can integrate them into your marketing, right now I want to stress the importance of giving new life to your website — life that is really directed at your business.
Your website is the extension of your business. The face presented to the world. And the audience your website speaks to is a microcosm of the world.
With a plan and consistent action steps, the purpose for your website and the affect on your business will be realized.
So, dust off your website by asking yourself these questions:
- What do I want my website to do for my business?
- How do I want people to see my business?
- Who is my customer and what are they looking for?
In subsequent posts, I will cover some of the aspects of bringing your website back to life. So get the dust rag out and let’s get to work.
Start thinking about your website, and go ahead and leave comments or questions that you’d like to see answered.
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