Posted on Wed, Apr 07, 2010
by Claudia Hafner 
In today's online world someone is considered a lead if they have decided to take some sort of action on your website where they leave contact info.
So? Why should I care?
You care, because this lead has given you their contact information! You now know they were interested enough in something you had to offer to give it to you. It is the contact information that 'converts' this visitor into a lead; it is tangible evidence of interest.
You have visitors coming to your site all day long, but if they never take an action you may never see them again. While a sale would be nice too, it may be too soon for them. And this is an important point, "they may not be ready to purchase yet." However, they may be ready to get more information if you offer it to them. This provides you an opportunity to help them through their purchasing cycle in a consitent and ongoing manner.
Make the offer.
What can you give a visitor in exchange for their contact information? Special information, in-depth information, how-to information, a worksheet to show them a process, on-going information? Whatever your business, product or service, there is something that would further a visitor's experience with you, your business, or your product...and ultimately be useful to the visitor.
Use this offer to convert your visitors into leads by creating a specialized landing page. Tell them why this information will benefit them, what they will receive, and then ask them to fill out some contact info and submit it.
You now have a lead.
Start creating your specialized landing pages and convert visitors to leads with this downloadable worksheet.
Download our Landing Page Worksheet.