Posted on Wed, Mar 10, 2010
by Cathey Tarleton
I met Sam Horn 12 years ago at the Maui Writers Conference, where she served as Mistress of Ceremonies, chief inspirer and BFF to the eclectic gathering of writers every session. Her spirit-boosting intros and butt-kicking presentations did a lot for all of us and likely generated millions of words across the genres.
Sam's still doing it, across the world wide web, with her Blog, today's edition of which asks me to do just what I'm doing now: "riff off" her content like a jazz musician, repurpose it into equally-dynamite marketing communications and share it from a different platform.
Here's what she has to say:
A client told me, “Sam, I am so busy. I just don’t have time to ‘think-up’ creative content every time I’m supposed to blog.”
I told him, “Want good news? You don’t have to ‘think up’ original ideas every time you blog.”
He said, “That sounds promising. What do I write about then?”
I said, “You riff off the news. You know how jazz musicians riff off standard chords to create new music? From now on, you’re going to riff off current events to create new content.”
He looked at me, a bit puzzled, and asked, “How do I do that?”
See the rest of the article here.