I ran across this interesting article from Chuck Green's Ideabook the other day and I can't tell you how rewarding it was to hear that people still value design--value it highly!--in the current market. With all the hype and excitement about social media and its instantaneous impacts, it's a good reminder that solid, quality design work is still at the heart of marketing.

 

"...overall I pose that consumers are becoming more sophisticated about the quality of design, not less--and that, contrary to riding into the sunset, designers are just now seeing the dawn of a new day." 

 

He makes the following propositions:

1. Markets are multiplying.

2. More markets mean more stories and more frequent story cycles.

3. Core design skills cannot be automated.

4. The definitions of design, communications, and marketing are ever-changing. 

Chuck Green's - A pep talk on the design business