Posted on Wed, Jun 02, 2010
by Claudia Hafner
As a small business that has been in operation for awhile, your marketing efforts may have been through direct mail, radio and newspaper ads, and more. You may be spending the standard 10% of estimated gross income on your offline marketing, and you know you need to include or expand your internet marketing. Much of your offline efforts are a one-shot deal, with the call-to-action being 'Call Now!' As people use the internet more and more for research and shopping comparison, your website becomes an extension of that postcard, or newpaper/radio ad. But more effective than sending people to your homepage, is to send them to additional information related to that post card or ad.
With a specialized landing page that continues the conversation the prospective customer is having in their head about your product or service, you are able to provide them more information to help them along in their decision-making processs.
This page should also include an offer of something they can take away. It could be a 'how-to' article, a worksheet, a coupon. Anything of value for which they leave their contact information. With an email address you can continue to inform them about the product or service they have shown interest in.
Through this process of driving prospects to your targeted landing page and providing them a specific call-to-action that converts them to a lead, you have increased the value of your marketing dollar from a one-shot deal to a sales process that turned a prospect into a lead. This lead will give you many more opportunities to provide them with information as you become a trusted provider and establish yourself as an expert in your industry.
Start creating your specialized landing pages and convert visitors to leads with this downloadable worksheet.
Download our Landing Page Worksheet.
Posted on Wed, Apr 07, 2010
by Claudia Hafner 
In today's online world someone is considered a lead if they have decided to take some sort of action on your website where they leave contact info.
So? Why should I care?
You care, because this lead has given you their contact information! You now know they were interested enough in something you had to offer to give it to you. It is the contact information that 'converts' this visitor into a lead; it is tangible evidence of interest.
You have visitors coming to your site all day long, but if they never take an action you may never see them again. While a sale would be nice too, it may be too soon for them. And this is an important point, "they may not be ready to purchase yet." However, they may be ready to get more information if you offer it to them. This provides you an opportunity to help them through their purchasing cycle in a consitent and ongoing manner.
Make the offer.
What can you give a visitor in exchange for their contact information? Special information, in-depth information, how-to information, a worksheet to show them a process, on-going information? Whatever your business, product or service, there is something that would further a visitor's experience with you, your business, or your product...and ultimately be useful to the visitor.
Use this offer to convert your visitors into leads by creating a specialized landing page. Tell them why this information will benefit them, what they will receive, and then ask them to fill out some contact info and submit it.
You now have a lead.
Start creating your specialized landing pages and convert visitors to leads with this downloadable worksheet.
Download our Landing Page Worksheet.